ProTouch Africa and omniaudio Shine a Spotlight on African Athletes Making Their Mark on the World Stage

ProTouch Africa announced this week a strategic partnership with omniaudio – the first pan-African, 24-hour a day, data-free, live and on-demand streaming sports radio station.

This collaboration will bring ProTouch Africa’s weekly Podium Pursuit Podcast Show to omniaudio, celebrating the achievements of African athletes.

Omniaudio brings the excitement of live and on-demand sports content to audiences across the continent. By broadcasting directly to mobile devices, it transcends the geographic limitations of traditional FM radio. Through the partnership, consumers will be able to follow African athletes who are shining on the world stage – not just as competitors but as ambassadors of their nations, embodying the spirit of determination, resilience, and excellence.

Hosted by Tanaka Mhundwa, the show will preview upcoming participation in events and delve into athlete journeys, exploring the inspiring stories behind their pursuit of podium glory.

Empowering Africa’s Top Talent by Leveraging Digital Audio

“We are excited to embark on this collaboration with ProTouch Africa who add a significant layer of content to the platform. These stories will help bring fans closer to their favourite sports stars and drive further interest in their endeavours which is critical for the next generation of African athletes,” commented Kevin Fine, CEO of omniaudio.

Rebecca Eliot, Co-Founder of ProTouch Africa, the sports tech business behind the podcast and the innovative platform said: “We are super excited about this partnership which will significantly enhance the reach and impact of our Podium Pursuit Collective, and further our vision to unlock the potential of athletes from Africa,”.

ProTouch Africa is dedicated to developing and implementing fan engagement strategies for top sports brands in Africa. Its primary focus and passion, however, lies in unlocking the potential of African athletes through the Podium Pursuit Collective — the world’s first fan engagement and fan-owned impact platform for African athletes.

Already live in beta, the Podium Pursuit Fan App — a digital clubhouse connecting Africa’s top-performing athletes with their fans and supporting brands globally — is reshaping the investment landscape. The app empowers athletes to build and monetize their brands, offering fans the opportunity to connect with their favourite athletes.

For the past 18 months, ProTouch Africa has been on a mission to assemble an ecosystem comprising more than 4,500 top-performing African athletes from 54 African Nations and 36 Sports Codes, their 30 million global fans, and the brands that support them. The ecosystem is being activated through the Podium Pursuit Fan App, built on blockchain technology. It provides fans with an aggregated newsfeed, match centers, prediction games, polls, rewards, and digital badges signifying their support.

Now, with the partnership with Omni, fans can listen to a show that keeps them up to date with all the latest action. omni offers customers free-to-air streaming audio with a range of sports audio content omniaudio.africa which can also now be found on the Podium Pursuit Fan App.

Listeners can choose from a wide variety of shows, featuring sports coverage from across the continent, lively debates, expert anchors, and opportunities to win daily prizes like airtime and data.

With over 613 million mobile phone users in Sub-Saharan Africa and a telco ecosystem projected to generate $154 billion by 2025, the audio streaming sector is witnessing exponential growth. Audio content is increasingly favoured for its accessibility and ability to engage users passively while multitasking, while engagement levels for digital audio have more than doubled, approaching the levels seen in video streaming. The sector boasts a 70% average contribution margin, far higher than video content due to lower production costs. As a result, global advertising spend in digital audio is projected to reach $11.78 billion this year, with 78% of this expected to come from mobile platforms.

“This underlying data is driving omniaudio’s persistence in both curating and creating the best available content to serve an audience on the African Continent as well as the diaspora. Rebecca Eliot added, “Athletes from Africa have not only demonstrated their incredible athletic prowess but have also broken down barriers on the world’s biggest sports podiums. Their perseverance, discipline, and resilience have turned them into symbols of hope and role models for youth. Their stories of overcoming adversity resonate deeply with millions.”

Through the partnership with Omni, ProTouch Africa is igniting new ways for fans to engage with, interact with, and support these remarkable athletes in the future. DOWNLOAD the Podium Pursuit Fan App today and embark on a journey filled with passion, competition, and unforgettable moments in the world of sports!

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PROTOUCH AFRICA is a purpose-led and Sports Tech business founded in 2016 with a focus on enabling African Athletes to perform on the World Stage.

It is pioneering new ways for fans to interact and engage with their favourite teams, leagues, and athletes and enable alternative revenue streams.

ProTouch Africa’s Podium Pursuit Project is focused on creating a transparent and sustainable funding mechanism for the next generation of African Athletes. Its vision is to launch the World’s first fan-owned impact investment platform for African Athletes in 2024 by assembling an ecosystem of top-performing athletes, their fans, and the brands that support them.