ProTouch and Kinestex Forge Strategic Partnership to Revolutionize Fan Engagement and Fitness Solutions

September 12, 2024 – Johannesburg, South Africa & Dubai, UAE

ProTouch, a leading strategic advisory and digital solutions consultancy specializing in fan engagement within the sports sector, is thrilled to announce a ground-breaking strategic partnership with Kinestex, the innovator behind a cutting-edge AI-powered fitness solution.

This collaboration is set to tackle key challenges in the mobile health and fitness industry.

The partnership combines ProTouch’s deep expertise in enhancing fan engagement with Kinestex’s advanced AI technology to address critical issues in mobile health and wellness applications, including engagement, monetization, and data scarcity.

About Kinestex: Established in 2022 and launching in Q1 2025, Kinestex is at the forefront of the fitness revolution with its AI-powered SDK, which offers real-time, precise analysis of human movements. Kinestex’s platform supports various programming languages and integrates seamlessly to provide adaptive training solutions.

Nikita Starov, CEO of Kinestex, added, “We are excited to collaborate with ProTouch to integrate our AI-powered fitness solutions with their fan engagement strategies. This partnership opens up new avenues for enhancing the fitness journey and expanding our impact in the digital health and wellness space.”

Key features include:

• Personalized Workouts:

Tailored recommendations based on user data and fitness goals.

• Adaptive Training: 

Real-time adjustments to workouts based on user performance.

• Four Integration Types:

KinesteX AI SDK caters the needs of business from corporate wellness to insurance space.

• Adaptive Dashboard:

Allows to customize the design and content of the SDK, as well as track the user progress.

• Data Analytics:

Insights and reporting to refine offerings and enhance user experience.

• Scalable Solutions:

Customizable features for businesses of all sizes.

Challenges in the Mobile Health and Fitness Industry: 

The mobile health app market faces several significant challenges:

• Engagement Issues:

User retention rates plummet from 37% on day one to just 9% by day 28, reflecting difficulties in maintaining user interest.

• Monetization Difficulties:

Many apps struggle with effective monetization tools and compelling features, limiting their revenue potential.

• Data Scarcity:

A lack of data-generating features hinders the ability to gain actionable insights and engage users effectively.

• Cost Barriers:

The average cost of personal trainers at $30/hour in the US presents a significant financial hurdle for many users.

Rebecca Eliot, Co-Founder of ProTouch, commented, “This partnership represents a significant leap forward in our mission to drive innovation and create impactful solutions for our clients. By combining our strategic insights with Kinestex’s advanced technology, we are poised to offer transformative experiences that will resonate with fitness fans and users across diverse sectors.”

The strategic alliance between ProTouch and Kinestex is set to merge their strengths, revolutionizing fan engagement and fitness solutions on a global scale.

For more information, please contact:

Rebecca Eliot
Co-Founder, ProTouch Africa
Phone: +27 83 656 4632
Email: rebecca@protouch.africa
Website: https://www.protouch.africa

Nikita Starov
CEO, Kinestex
Phone: +971 503 780 975
Email: nikitastarovzz@kinestex.com
Website: https://www.kinestex.com

Brought to you by

PROTOUCH AFRICA is a purpose-led and Sports Tech business founded in 2016 with a focus on enabling African Athletes to perform on the World Stage.

It is pioneering new ways for fans to interact and engage with their favourite teams, leagues, and athletes and enable alternative revenue streams.

ProTouch Africa’s Podium Pursuit Project is focused on creating a transparent and sustainable funding mechanism for the next generation of African Athletes. Its vision is to launch the World’s first fan-owned impact investment platform for African Athletes in 2024 by assembling an ecosystem of top-performing athletes, their fans, and the brands that support them.